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Home » Articles » Speakers and Talks 2012 » Linda Rising
Linda Rising
Linda Rising has a Ph.D. from Arizona State University in the area of object-based design metrics. Her background includes university teaching as well as work in industry in telecommunications, avionics, and strategic weapons systems. She is an internationally known presenter on topics related to agile development, patterns, retrospectives, the change process, and the connection between the latest neuroscience and software development. Linda is the author of numerous articles and has published four books: Design Patterns in Communications, The Pattern Almanac 2000, and A Patterns Handbook. Her latest book, written with Mary Lynn Manns, is titled Fearless Change: Patterns for introducing new ideas.
http://www.linkedin.com/pub/linda-rising/0/273/747
Keynote: Deception and Estimation: How We Fool Ourselves
Cognitive scientists tell us that we are hardwired for deception—overly optimistic about outcomes. In fact, we surely wouldn't have survived without this trait. With this built-in bias as a starting point, it's no wonder that software managers and teams almost always develop poor estimates. But that doesn't mean all is lost. We must simply accept that our estimates are optimistic guesses and continually re-evaluate as we go. Linda Rising has been part of many development projects where sincere, honest people wanted to make the best estimates possible and used “scientific” approaches to make it happen—and all for naught. In many projects, because re-estimation was regarded as an admission of failure, the team spent too much time and endless meetings trying to “get it right.” Offering examples from ordinary life—especially from the way people eat and drink—Linda demonstrates how hard it is for us to see our poor estimating skills and offers practical advice on living and working with the self-deception that is hardwired in all of us.
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