Angel Diaz: Customer Centric Discovery or Delivery

Agile Prague 2025

The next year of Agile Prague Conference is going to be Sep 15-16, 2025.

AgilePrague Innovate Experiment Change

Wouldn’t it be great to go to a conference that included all of the topics that are most interesting to you? A conference that addressed your most pressing questions?
That’s what the Open Space sessions are for. It’s the part of the conference that you get to design.

Join the lunch Open Space and deepen your learning experience.

Angel Diaz: Customer Centric Discovery or Delivery

Angel Diaz-Maroto Alvarez is returning to Agile Prague with a workshop where you can be exploring interleaving discovery and delivery to your advantage. Join the Wednesday workshop Customer Centric Discovery and Delivery and learn more about your products. Register today!

Customer Centric Discovery or Delivery?

NOTE: THIS ONE DAY WORKSHOP IS AT DIFFERENT LOCATION IN PRAGUE AND YOU HAVE TO REGISTER SEPARATELY.

When: 9:00-17:00, Wed Sep 12, 2018

Where: Praha (the location will be confirmed before the class)

NOTE: THIS ONE DAY WORKSHOP IS AT DIFFERENT LOCATION IN PRAGUE AND YOU HAVE TO REGISTER SEPARATELY.

Customer Centric Discovery and Delivery - one day workshop

The first principle of Agile manifesto says "Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.” But, Is our highest priority to delight our customer, or to delight our sponsor. Do we understand who the real customer is and behave accordingly?

I’ve often seen Agile teams producing software aimed to delight: another departments within their organization, an external organization hiring their development services, their management or even their Product Owners. But, are those the ones to be delighted by the product in development?

This one day workshop is aimed to create that awareness and to introduce practical tools that can help creating a "Customer Centric” Agile implementation and culture in organizations.

Agenda:

Step 0 : Preparation

Intro to design thinking (Rules of the game)

Intro to customer centricity

Frame our design challenge

Service design and product design

Step 1: Observation

Diverge

- Personas

- Interviews

- Mirroring

- Empathy map