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Agile Prague 2024

The next year of Agile Prague Conference is going to be Sep 16-17, 2024.

 

AgilePrague Innovate Experiment Change

Open Space

Wouldn’t it be great to go to a conference that included all of the topics that are most interesting to you? A conference that addressed your most pressing questions?
That’s what the Open Space sessions are for. It’s the part of the conference that you get to design.

Join the lunch Open Space and deepen your learning experience. 

 

Home » Articles » Featured » Discovery or Delivery

Angel Diaz: Customer Centric Discovery or Delivery

Angel Diaz-Maroto Alvarez is returning to Agile Prague with a workshop where you can be exploring interleaving discovery and delivery to your advantage. Join the Wednesday workshop Customer Centric Discovery and Delivery and learn more about your products. Register today!

Customer Centric Discovery or Delivery?

NOTE: THIS ONE DAY WORKSHOP IS AT DIFFERENT LOCATION IN PRAGUE AND YOU HAVE TO REGISTER SEPARATELY.

When: 9:00-17:00, Wed Sep 12, 2018

Where: Praha (the location will be confirmed before the class)

NOTE: THIS ONE DAY WORKSHOP IS AT DIFFERENT LOCATION IN PRAGUE AND YOU HAVE TO REGISTER SEPARATELY.
 
Customer Centric Discovery and Delivery - one day workshop 
 
The first principle of Agile manifesto says "Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.” But, Is our highest priority to delight our customer, or to delight our sponsor. Do we understand who the real customer is and behave accordingly? 
 
I’ve often seen Agile teams producing software aimed to delight: another departments within their organization, an external organization hiring their development services, their management or even their Product Owners. But, are those the ones to be delighted by the product in development? 
 
This one day workshop is aimed to create that awareness and to introduce practical tools that can help creating a "Customer Centric” Agile implementation and culture in organizations. 
 
Agenda:
 
Step 0 : Preparation
Intro to design thinking (Rules of the game)
Intro to customer centricity
Frame our design challenge
Service design and product design
 
Step 1: Observation
Diverge 
- Personas
- Interviews
- Mirroring
- Empathy map
 
Converge
- Current Customer journey map building and validation
- Identify pain-points
 
Step 2: Ideation
Diverge
- Ideal situation
- Think in reverse
 
Converge
- Bundle Ideas
- Generate insights 
- Mash-up Future Customer journey map building and validation 
 
Step 3: Prototyping & Validation 
Build and refine Prototypes
- Business model canvas
- Storyboards

- Quick prototyping 

Register