Angel Diaz: Customer Centric Discovery or Delivery

Angel Diaz-Maroto Alvarez is returning to Agile Prague with a workshop where you can be exploring interleaving discovery and delivery to your advantage. Join the Wednesday workshop Customer Centric Discovery and Delivery and learn more about your products. 

Agile Prague 2018 - Press release

We just published Agile Prague 2018 official press release. It's available in CTK news service (in Czech) [PDF version].

Agile Prague 2018 is sold out

Agile Prague 2018 Conference is sold out. You can still get your registration to the conference with one of our combo packages and join conference  + David Hussman Product Discovery or Delivery workshop, CSM, CSPO or CAL. 

Discovery workshop by David Hussman plus free 2-days registration.


Open Space

Wouldn’t it be great to go to a conference that included all of the topics that are most interesting to you? A conference that addressed your most pressing questions?
That’s what the Open Space sessions are for. It’s the part of the conference that you get to design.

Join the lunch Open Space and deepen your learning experience. 


Registrations for AgilePrague 2018 are opened

Registrations for AgilePrague 2018 are just opened. We offer the super discounted first 15 ticket for 4100 CZK, early bird registrations for 5200 CZK (until June 30, 2018). The regular 2-days registration is for 6300 CZK.

AgilePrague 2018 is looking for partners

Help us to make this conference awesome, without your support we would not be able to make it happen. 

AgilePrague team

Agile Prague 2017 - Press release

We just published Agile Prague 2017 official press release. It's available in CTK news service (in Czech) [PDF version].

Home » Registration » Discovery workshop by Angel Diaz plus free 2-days registration

Discovery workshop by Angel Diaz plus free 2-days registration


Buy one-day workshop from Angel Diaz: Customer Centric Discovery or Delivery and get free 2 days conference registration. The capacity is limited! 

Customer Centric Discovery and Delivery - one day workshop 

This one day workshop is aimed to create that awareness and to introduce practical tools that can help creating a "Customer Centric” Agile implementation and culture in organizations. 

When: 9:00-17:00, Wed Sep 12, 2018

Where: Praha (the location will be confirmed before the class)

The first principle of Agile manifesto says "Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.” But, Is our highest priority to delight our customer, or to delight our sponsor. Do we understand who the real customer is and behave accordingly? 
I’ve often seen Agile teams producing software aimed to delight: another departments within their organization, an external organization hiring their development services, their management or even their Product Owners. But, are those the ones to be delighted by the product in development? 
Step 0 : Preparation
Intro to design thinking (Rules of the game)
Intro to customer centricity
Frame our design challenge
Service design and product design
Step 1: Observation
- Personas
- Interviews
- Mirroring
- Empathy map
- Current Customer journey map building and validation
- Identify pain-points
Step 2: Ideation
- Ideal situation
- Think in reverse
- Bundle Ideas
- Generate insights 
- Mash-up Future Customer journey map building and validation 
Step 3: Prototyping & Validation 
Build and refine Prototypes
- Business model canvas
- Storyboards

- Quick prototyping 

Discounted price
17 908 CZK
Discounted price
14 800 CZK
List price
22 748 CZK
4 840 CZK
List price
18 800 CZK
4 000 CZK